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FLOUR / WHEAT
Whole Wheat Flour
Sehore, Madhya Pradesh
Stone-ground whole wheat atta. Unbleached, unrefined.
Pack size
₹139
Why this atta?
We selected this whole wheat flour after considering the place it came from, the growing conditions surrounding the crop, its physical character and, importantly, the way it performs in the kitchen.
Because provenance means very little if the food itself isn't exceptional.
ORIGIN Sehore, Madhya Pradesh
HARVEST Rabi Harvest
CHARACTER Selected for its wheat character, milling quality and suitability for everyday Indian breads. Sehore is part of Madhya Pradesh's important wheat-growing belt. Earthenic selects wheat from the region for its grain quality and strong agricultural heritage.
PROCESSING Stone-milled slowly on basalt stones to preserve natural enzymes.
It begins with a place.
Grown in the black soils of Sehore, where wheat matures slowly and naturally stronger. So every roti you make stays soft, aromatic, and easy to digest. This patient growth gives you atta that makes rotis softer, more aromatic, and comfortable to eat — meal after meal.
Milled when it matters.
The grain remains whole longer.
Milling takes place closer to when the flour is required, reducing the period the product spends sitting in milled form.
What to expect
Ingredients 100% Whole Wheat Flour
Aroma Warm, fresh, toasted wheat
Texture Fine, soft flour with natural grain character
Cooking behaviour Forms a pliable dough and cooks into soft, aromatic rotis and chapatis when prepared well.
Best used for Roti, Chapati & Paratha
Storage This package is made from natural materials and may be susceptible to moisture. For optimal freshness and quality, transfer the contents to an airtight container upon opening. Store in a cool, dry place, away from direct sunlight and moisture.
